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Mass media campaigns to reduce alcohol-related traffic accidents
Summary of the evidence
According to three narrative reviews (Calafat, 2010; Calafat, Juan and Duch, 2009; Faggiano and Vigna-Taglianti, 2008) and one systematic review (Tay 2005), drink-driving mass media campaigns have proven:
- to reduce alcohol-related crashes in the period during or after the campaign resulting in injury, by a median of 10 % (IQR 6 % to 15 %).